To my dear customer who I've never met...
This may just look like another cute photo of a romper and a dress to you. On the surface, it is. But when I see this photo, I see my livelihood, the blood, sweat & tears invested in creating this line and getting it to where it is now... the years spent cultivating a deep relationship with my factories and their workers... the days I've spent traveling to Asia to visit and work hand in hand with them, away from my kids, working my butt off and squeezing in a 2 week trip within 5 days so I can get back to my family ASAP because we can't afford a full time nanny. I also see this adorable faux fawn rug that I bought at the cutest kids store in Strasbourg, France on our beautiful family holiday this last Christmas, and just cannot stop thinking about how incredibly fortunate we were to have taken that trip at all, let alone right before all of our lives would change so drastically in a matter of weeks.
In this photo, I see the strange hours I keep and the too little sleep to get all of my work done. I see the satisfaction I get when buyers from my amazing stockists flip out about a style and tell me they HAVE to have it in their stores. I see the dedication and loyalty from my all-female staff who have grown with me over the years and have become a part of the family. I see me and my kids. And... I see you, the online customer that I have never met, the mom who's kid's name I don't know. Do you work, or are you a SAHM? Do you live in an apartment in Manhattan, or on a farm in Wisconsin? I don't know. Are you getting through home schooling ok? Sick of cooking every meal? Wish you had more TP? More wine?
I really kinda used to hate the phrase "we're in this together" because so many people say it, that it sounds disingenuous. I used to think, what does that mean, especially from a company? I don't know these people, and they don't really know me. Who is this "we" other than those close to you in your home? But the more I think about it, the more it makes sense to me. In the literal sense, we, as a collective, ARE in this together, whether you like it or not... the whole world is. But in this Miki Miette bubble, I also know you're there. The numbers don't lie. I see the orders still coming in, I see the number of visitors coming to this site every day. Even though I don't know you nor can I see you, I still know you're there. And that, my friends, is what feeds my drive and dedication. That's what will keep this train running and pushing forward. And for that, I thank you from the bottom of my heart - and I think I can speak on behalf of my employees as well when I say you guys are amazing and incredible. I hope, in turn, that I am able to bring some smiles and joy to you and yours during these twilight zone days. Here's to getting through this all... together! Love you guys ❤️